WHO IS BOMBERG?
Anti-conformist spirit ?
INDEPENDENT SWISS BRAND
BOMBERG is making its way off the beaten track of traditional watchmaking, creating watches for people who are cool, creative and confident, all over the world in Latin America (its driving markets, notably Mexico, where the brand is already the number 5 lifestyle watch brand), the USA, Asia and Europe.
Swiss brand, independent, agile, fast, based in Neuchâtel, BOMBERG traces its way with strong references to the world of tattoos, symbols and icons. The Tattoo. That's right. The brand has been close to it since 2012. A precursor. Daring at the time. Fearless. Today, the claim of its new positioning and advertising campaigns: #TattooYourDesire. A whole universe. Extreme tattoos, intimate tattoos. Different trends around the world, different communities, BOMBERG tells their stories, highlights their creativity, asserts their personality.
A STATE OF MIND
Swiss quality, sophisticated designs and a particularly competitive, affordable positioning are the watchwords in all developments. Where Swiss Access brands often remain classic, BOMBERG breaks free. Its codes, its spirit and its anti-conformist identity stick to the times.
BOMBERG is not a usual watch brand, BOMBERG is a state of mind, an ultra-creative lifestyle brand, different, which makes its way in parallel to the classic circuits. Watchmaking today. Already a selection of jewellery and accessories with strong codes... It's a whole new universe that is emerging.