LATIN URBAN SUPER STAR, NICKY JAM JOINS THE BOMBERG FAMILY
BOMBERG is proud to announce the newest addition to the BOMBERG family: Latin Urban super star Nicky Jam has become the new friend of the Brand! As mutual fans for one another, BOMBERG is excited to be reemerging as one on this new endeavor.
BOMBERG distinguishes itself by capturing demand as it happens, ready and willing to create exactly what the consumer desires. Nicky Jam had obstacles to overcome early on in his career but instead of giving up, he did what he had to do to distinguish himself from the rest.
When things seemed to slow down for him in the USA, he decided to target his energy straight at his fans in Colombia and build up his fan base all over again. With persistence and tenacity, Nicky Jam was resurrected into a household name.
The determination that Nicky Jam has shown is just the exact kind of heart and soul as well as values BOMBERG is looking for in its partnerships and watches the brand creates.
Along with the partnership with Nicky Jam, we will unveil two special edition pieces;
- The BOLT-68 Nicky Jam Quartz Chronograph. This timepiece comes in 45 mm diameter in black PVD and with a special black rubber strap. Its edition has been limited to 500 pieces world-wide. The chain & medallion are specific.
- And the BOLT-68 Automatic 3-Hands. A very limited edition of 100 watches world-wide. Besides the features of its quartz counterpart, this BOLT-68 Automatic 3-hands is available with a python strap.
Both time-pieces embellished with the "Fenix“ the mythological bird that recycled its own life, igniting itself on fire only to reemerge from its ashes reborn, renewed, and very much alive – just as Nicky Jam.